The Jean Maker is rooted in a fundamental idea, comprised of various principles, convictions, and a healthy dose of unwavering determination. The decision to go against the grain was a pivotal factor in the brand's inception, albeit not an ultimate goal in itself. Rather, it was the fervor for unprocessed denim that guided the brand's trajectory. This raw, untreated material was on the verge of obscurity, lacking demand from the public.

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The Jean Maker's commitment to environmental consciousness predates the creation of its inaugural collection. At the time, organic cotton had been in existence for a while, albeit with limited attention. The interest in these fabrics was waning. The supply followed suit. Yet another chance to diverge from the norm. Fueled by belief and tenacity, the journey towards an all-organic denim brand was set in motion. The utilization of sustainable materials increased over time, culminating in 100% organic cotton in all denim products since 2015.

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In contrast to its organic counterpart, conventional cotton is responsible for a staggering 25% of the worldwide use of synthetic pesticides, yet it occupies only 3% of agricultural land. The production of one kilogram of conventional cotton necessitates an equivalent amount of artificial fertilizers, pesticides, and biocides. 

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While the most eco-friendly approach would involve communal nudity, self-cultivated sustenance, and seeking counsel from our instincts rather than a Silicon Valley-based oracle, our environmental stance does not extend to such extremes. We still craft jeans. It's our passion. However, we've consciously chosen to manufacture our products in an equitable and morally upright manner. This is an opportunity afforded to every enterprise, yet regrettably, too few seize it.

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Our denim is crafted with longevity in mind, not meant for a brief stint before disposal. We celebrate the beauty of well-loved and expertly repaired jeans. These are garments that seamlessly meld with our identities over time, akin to a second skin. A set of raw denim jeans embodies our core principles: devoid of unnecessary treatments or washes, and fashioned from 100% organic cotton.

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Integrate the notion of wear and natural aging (six months of daily wear without washing) along with our commitment to complimentary repairs. This, coupled with repurposing used denim into either pre-loved jeans or raw materials for fresh creations, culminates in a more conscious approach to consumption and an ecologically responsible product.

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